Yeguada Iberica, which translated means Iberian Stud, was established by Richard and Sue Lust in the early 1980’s in Eastern Spain andViva Iberica began in 1987 when Sue and Richard began selling Spanish and Portuguese tack and riding clothing. In 1991 the stud and tack business was moved to the UK and the first UK Viva Iberica tack shop was opened, in Bedfordshire, England, closely followed by the current international mail order webshop.
From 1987 Richard and Sue had started to develop working relationships with Iberian saddle and equestrian equipment manufacturers and Viva Iberica became the first UK stockist for the Spanish company Zaldi, now being one of their major worldwide distributors. Viva Ibericaare also world distributors for Marjoman, Ludomar and others.
During this period Richard and Sue were deeply involved in the Spanish horse and riding scene also training with champion vaquera and Alta Escuela riders. Friends, such as the equestrian photographer and Doma Vaquera aficionado Rafael Lemos, introduced them to the traditional culture and riding of Spain, not just Doma Vaquera but la Garrocha, Acoso y Derribo and much more. Others, such as Juan Llamas, passed on their deep knowledge and it was from people like this that they gained the know how to produce their ‘Spanish Tack and Riding Clothing Guide’, which to this day is regularly updated and referred to throughout the world.
Yeguada Iberica, which translated means Iberian Stud, was established by Richard and Sue Lust in the early 1980’s in Eastern Spain andViva Iberica began in 1987 when Sue and Richard began selling Spanish and Portuguese tack and riding clothing. In 1991 the stud and tack business was moved to the UK and the first UK Viva Iberica tack shop was opened, in Bedfordshire, England, closely followed by the current international mail order webshop.
From 1987 Richard and Sue had started to develop working relationships with Iberian saddle and equestrian equipment manufacturers and Viva Iberica became the first UK stockist for the Spanish company Zaldi, now being one of their major worldwide distributors. Viva Ibericaare also world distributors for Marjoman, Ludomar and others.
During this period Richard and Sue were deeply involved in the Spanish horse and riding scene also training with champion vaquera and Alta Escuela riders. Friends, such as the equestrian photographer and Doma Vaquera aficionado Rafael Lemos, introduced them to the traditional culture and riding of Spain, not just Doma Vaquera but la Garrocha, Acoso y Derribo and much more. Others, such as Juan Llamas, passed on their deep knowledge and it was from people like this that they gained the know how to produce their ‘Spanish Tack and Riding Clothing Guide’, which to this day is regularly updated and referred to throughout the world.
In 2003 Richard and Sue relocated Yeguada Iberica to Spain and took with them the Viva Iberica Webshop, both operating from the 130 acre Finca Iberica in southern Castilla la Mancha. The move allowed them to improve the webshop with direct access to suppliers for a faster service and the range of goods was expanded to include over 900 saddle options for dressage, endurance, S